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«RAYS consulting» —
we are implementing innovative solutions
to realize your ambitions!
we are implementing innovative solutions
to realize your ambitions!
We understand that every company is unique, and that is why we offer customized solutions that
will help you achieve your business goals.
RAYS consulting is ready to become your reliable partner in the field of marketing, sales and product
launch today – together we can achieve impressive results!
will help you achieve your business goals.
RAYS consulting is ready to become your reliable partner in the field of marketing, sales and product
launch today – together we can achieve impressive results!
"If you don't study other people's failures,
you are doomed to finance your own"
V. Tarasov
WHICH BLOCKS DO WE COVER
Our area of expertise includes all areas related to sales, marketing, and analytics for pharmaceutical manufacturers, distributors, and pharmacy chains.
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Registration and launching of products on the market- Analysis and selection of ready-made registration certificates (active and “sleeping”) for business tasks
- Full cycle of registration and market launch: from checking the availability and price of pharmaceutical substances (APS) to obtaining a ready-made registration certificate and making changes at any stage of the life cycle
- Cost management: finding scarce raw materials and favorable price offers to increase the product’s profitability
- Export strategy: consulting on documentation, deadlines, budget, and finding partners in the CIS and foreign markets
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Product portfolio management
(Category management)- Product range formation: development of a balanced portfolio (medicines and dietary supplements) based on market demand and current customer needs
- Portfolio review and optimization: analysis of the current matrix to reposition, increase prospects, and eliminate illiquid positions
- Entry into distribution channels: introducing new products to pharmacy chains, distribution companies, and electronic marketplaces (e-Com)
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Pricing policy and strategy- Product economics: development of a financial model and price positioning for individual products and the entire portfolio
- Monitoring and adaptation: analysis of market trends and the competitive environment for flexible price management
- Segment differentiation: development of strategies for the commercial, budgetary, and export segments of the Russian Federation
- Promotion: creation of marketing strategies, interaction with the medical community, and implementation of digital projects
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Marketing and promotion- Development of marketing strategies: creation of comprehensive plans for the promotion of medicines and dietary supplements, taking into account the product life cycle, the competitive environment, and the target audience (doctors, patients, and pharmacies)
- Management of medical marketing: building effective interaction with the professional community, including working with opinion leaders, organizing educational events, and scientific communications
- Digital marketing in pharmaceuticals: development and implementation of strategies for promotion in the digital environment: search engine optimization, social media management, contextual and targeted advertising, content marketing, and online reputation management
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Sales and channel management- Development of sales channels: building work with retail (pharmacy chains), commercial and budget wholesale, as well as management of export supplies (FDI).
- Management of the E-comm channel: comprehensive maintenance of personal accounts on marketplaces (OZON, Wildberries, Yandex Market) and pharmacy aggregators (Apteka.ru, Zdravcity).
- Unit-economy in online: calculation of economy for managing the price on the "shelf" and bringing products to the TOP of the search
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Operational efficiency, development and personnel- Business processes: improving sales and operations planning processes, optimizing inventory, and improving forecasting accuracy
- Team: conducting training for the sales team, as well as finding and recruiting key employees for specific business tasks
ADDITIONAL FEATURES
- Entering products into customer matrices (Pharmacy chains, Distributors)
- Implementation of illiquids
- Sale of expired goods
- Access to favorable prices for raw materials
- Access to scarce raw materials
- Entering the markets of the CIS countries, Near and Far abroad
- Registration of medicinal products and dietary supplements
THERE IS NO CEILING —
THERE ARE ONLY NEW LEVELS!
THERE ARE ONLY NEW LEVELS!
RAYS consulting is a team of professionals with more than 20 years of experience in 30 leading pharmaceutical and FMCG companies.
Availability of relevant competencies in sales and marketing
in all sales channels: manufacturer, distributor, budget segment, retail, e-comm.
The core competencies are the formation of an assortment portfolio,
launching products on the market, increasing sales, and analytics in all areas.
Availability of relevant competencies in sales and marketing
in all sales channels: manufacturer, distributor, budget segment, retail, e-comm.
The core competencies are the formation of an assortment portfolio,
launching products on the market, increasing sales, and analytics in all areas.
- Ramal GadirovManaging Partner
More than 22 years of experience in sales and marketing (including 12 years of experience in the pharmaceutical industry and 10 years of experience in consumer goods sales).
Capable of creating breakthrough sales and marketing strategies without ready-made templates, forming highly effective teams, identifying hidden niches in the product portfolio, and launching business initiatives through active search for opportunities for scaling, implementing what is not available to others through the synthesis of analytics, creative vision, and original approaches to market transformation.
- Andrey RyabkovManaging PartnerMore than 20 years of experience in analytics and marketing (including 12 years of experience in the pharmaceutical industry and 8 years in the consumer goods industry).
Has unique expertise in analytics, combining skills of sales and assortment analysis, pricing, forecasting, planning to create “from scratch” innovative solutions that not only overcome standard frameworks, but also implement the impossible, thanks to author’s techniques and deep integration of data from various sources. - Yuri IvanovManaging Partner18 years of experience in pharmaceutical sales and consumer goods sales.
Knows how to create unique technologies for working with key customers, using a deep understanding of market dynamics, access to strategically important data, and individual approaches to building and motivating sales teams, which allows him to implement projects that are not available to competitors and turn hidden opportunities into breakthrough results for the business. - Sergey TomilovManaging PartnerSales and marketing experience of more than 23 years in the pharmaceutical industry and wholesale-retail companies of the consumer segment.
Uses a unique ability to create sales ecosystems, combining the management of wholesale and retail channels, electronic platforms of pharmacy chains and distributors and marketplaces. Has experience in developing innovative sales tools, as well as in forming and motivating turnkey teams, realizing the impossible for others through their own methods of adapting business models, data synthesis and market trend foresight, which allows you to turn challenges into exclusive competitive advantages.
The team also includes:
- Experts in operational and strategic marketing (launched 50+ drugs on the market)
- KAM team - management of pharmacy chains and distributors
- E-commerce team - online sales on all platforms
- Digital technology experts team
WHY CHOOSE RAYS CONSULTING?
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No patternsIndividual approach for each client -
Responsibility for the resultPayment is only for the actual result -
Ethics instead of illusionsIf the project is not feasible, let's be honest
THEY TRUST US
EVEN THE "IMPOSSIBLE" BECOMES REAL WHEN RAYS consulting GETS DOWN TO BUSINESS
Telephone: +7 993 284 31 02
Mail: info@raysco.ru
Mail: info@raysco.ru
THE FIRST CONSULTATION IS FREE OF CHARGE