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© 2025 ООО "РИКО"
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«RAYS consulting» —

we are implementing innovative solutions
to realize your ambitions!
We understand that every company is unique, and that is why we offer customized solutions that
will help you achieve your business goals.

RAYS consulting is ready to become your reliable partner in the field of marketing, sales and product
launch today – together we can achieve impressive results!

"If you don't study other people's failures,

you are doomed to finance your own"

V. Tarasov

WHICH BLOCKS DO WE COVER
Our area of expertise includes all areas related to sales, marketing, and analytics for pharmaceutical manufacturers, distributors, and pharmacy chains.
  • Assortment management
    • Formation of an assortment portfolio to meet the needs of the market and customers Inventory optimization
    • Bringing new products to the matrixes of pharmacies, distributors, and retail chains
    • Working with scarce raw materials and access to favorable prices to increase margins
  • Pricing
    • Analysis of market trends and competitive environment for flexible pricing
    • Strategies for the budget segment and export markets (CIS, Near abroad)
  • Promotion and marketing
    • Development of marketing strategies for the promotion of medicinal products and dietary supplements
    • Interaction with the medical community
    • Digital marketing
    • Optimizing the work of medical representatives
  • Sales channel management
    • Pharmacy chains
    • Distributors
    • Budget market
    • E-commerce Export (FEA)
  • Creating new and improving existing processes
    • Sales planning and forecasting
    • Inventory optimization
    • S&OP
  • Staff
    • Personnel audit
    • Assessment Center
    • Trainings, staff training
ADDITIONAL FEATURES
  • Entering products into customer matrices (Pharmacy chains, Distributors)
  • Implementation of illiquids
  • Sale of expired goods
  • Access to favorable prices for raw materials
  • Access to scarce raw materials
  • Entering the markets of the CIS countries, Near and Far abroad
  • Registration of medicinal products and dietary supplements
THERE IS NO CEILING —
THERE ARE ONLY NEW LEVELS!
RAYS consulting is a team of professionals with more than 20 years of experience in 30 leading pharmaceutical and FMCG companies.

Availability of relevant competencies in sales and marketing
in all sales channels: manufacturer, distributor, budget segment, retail, e-comm.

The core competencies are the formation of an assortment portfolio,
launching products on the market, increasing sales, and analytics in all areas.

  • Ramal Gadirov

    Managing Partner

    More than 22 years of experience in sales and marketing (including 12 years of experience in the pharmaceutical industry and 10 years in FMCG)


    He is able to create breakthrough sales and marketing strategies without ready-made templates, form highly effective teams, identify inconspicuous niches in the product portfolio and launch business initiatives through an active search for scaling opportunities, realizing what is not available to others, thanks to the synthesis of analytics, creative vision and author's approaches to market transformation.

  • Andrey Ryabkov

    Managing Partner
    More than 20 years of experience in analytics and marketing (including 12 years of experience in the pharmaceutical industry and 8 years in FMCG)

    He has a unique expertise in the field of analytics, combining the skills of sales and assortment analysis, pricing, forecasting, planning and S&OP to create innovative solutions from scratch that not only overcome standard frameworks, but also realize the impossible, thanks to author's methods and deep integration of data from various sources.
  • Yuri Ivanov

    Managing Partner
    18 years of experience in sales of pharmaceutical industry and FMCG industry

    He is able to create unique technologies for working with key clients, using a deep understanding of market dynamics, access to strategically important data, as well as individual approaches to the formation and motivation of sales teams, which allows him to implement projects inaccessible to competitors and turn hidden opportunities into breakthrough business results.
  • Sergey Tomilov

    Managing Partner
    Sales and marketing experience of over 23 years in the pharmaceutical industry and FMCG

    He enjoys a unique ability to create sales ecosystems by combining management of wholesale and retail channels, e-com and marketplaces. He has experience in developing innovative sales tools, as well as forming and motivating turnkey teams, realizing the impossible for others through his own methods of adapting business models, synthesizing data and anticipating market trends, which allows turning challenges into exclusive competitive advantages.

The team also includes:


  • Experts in the field of operational and strategic marketing (launched 50+ drugs on the market)
  • KAM Team - Pharmacy chain and Distributor management
  • E-com team - online sales on all platforms
  • A team of Digital experts
Download the presentation
WHY CHOOSE RAYS CONSULTING?

  • No patterns
    Individual approach for each client


  • Responsibility for the result
    Payment is only for the actual result

  • Ethics instead of illusions
    If the project is not feasible, let's be honest
THEY TRUST US
EVEN THE "IMPOSSIBLE" BECOMES REAL WHEN RAYS consulting GETS DOWN TO BUSINESS
Telephone: +7 993 284 31 02
Mail: info@raysco.ru


THE FIRST CONSULTATION IS FREE OF CHARGE
© 2025 ООО "РИКО".
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e-mail: info@raysco.ru
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